1. Customer equity
Author: Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
Library: Library of Faculty of Management of Tehran University (Tehran)
Subject: Relationship marketing,Customer services, Marketing,Customer Relations,Customer loyalty
2. Customer equity: building and managing relationships as valuable assets
Author: Blattberg, Robert C.
Library: Central Library of Sharif University of Technology (Tehran)
Subject: ، Relationship marketing,، Customer services-- Marketing,، Customer relations,، Customer loyalty
Classification :
HF
5415
.
55
.
B585
2001
